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Belstaff

Authentically British, Belstaff are one of the most renowned label's in global outwear. Established in 1924 the label is steeped in history, firmly rooted within it's Motorsports heritage. Developing into a contemporary luxury brand this season's collections explore a new sense of rugged elegance, with high-quality fabrications and refined silhouettes. You can browse the latest Belstaff arrivals at Stuarts London below.

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Behind the Belstaff Label

Famed for intricate textile innovations throughout it's long history Belstaff was originally founded as a motorcycle label in 1924 as the brainchild of Harry Gosberg. Originally aiming  to create a waterproof garment for both male and female bikers the Staffordshire label has since developed into one of the leading names in outwear all over the world. Becoming the first brand to actively research technology that would make its products windproof, rainproof and resistant to heavy friction. These qualities made the brand a perfect choice for aviators and motorcyclists and by 1943, Belstaff was producing more than 40,000 units of the famous "Black Prince" Motorcycle Jackets a year.

Other iconic Belstaff models, including the Trailmaster, Racemaster, Roadmaster and Outlaw, have all stood the test of time remaining the rugged, yet elegant, within it's transition into a premium quality, luxurious, label that has since become the brand of choice for Hollywood movie stars, bringing key detailing to the sets of movies such the Great Escape, Ocean's Twelve and the Aviator. The Trailmaster is even said to be the jacket worn by Che Guvera on his trip across Latin America.

The Phoenix logo was introduced in 1969 and was originally designed as a symbol for the Trialmaster. The symbol of a rising phoenix on the logo, signifies ascendency and continuity based on the myth of the phoenix rising out of the ashes from Greek mythology

Belstaff - Stylist Notes

As an official stockist of the Belstaff Label, we are always bringing you the latest and greatest from the brand's seasonal collections. Perfect for those who want to make a statement, with the logo of the rising pheonix (first introduced in 1969 as the mark of the Trailmaster) a symbol of quality, continuity and ascendancy, make sure you select a waxed jacket from Belstaff as a premium feature of your wardrobe whilst our selection of Belstaff T-Shirts, Hoodies and Sweatpants will offer a ruggedness within your seasonal look. 

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