Iceberg is an Italian luxury fashion design house. Founded in 1974 by Silvano Gerani and Giuliana Marchini. Starting as knitwear specialists, Iceberg were an early proponent of the concept of fashionable sportswear, later expanding into leatherwear and jeans. Iceberg has a legion of fans around the world.
The name enfolds the project, one promptly referring to an international vision, beyond borders. Powerful it is, as would prove the product, ever amazing and versatile. A name – Iceberg – pronounced the same throughout the world, playfully imbued to all appearances with the anti-conformist spirit underlying the sociocultural context in which it originated, as if some unmistakable DNA. They were years of change, ferment, a new sense of freedom. People began enjoying leisure time in a wider range of increasingly popular ways.
The intuitive idea centred on the need for a new clothing genre. Yet, just how new? To address what type of audience? To grow according to what indispensable rules? And then, to serve a broad market or a niche one? The truth is, sportswear would mark the biggest mutation in modern patterns of dress and, along with, codes of behaviour. Setting out in 1974, Iceberg launched no less than a dual revolution: not simply sportswear, but knit sportswear.
Today Iceberg as one would expect design interesting T-shirts with Collaborating with Charlie brown and the team. Peanuts was a hit cartoon show on TV back in the 80s. Iceberg as re-modelled each on elf the designs in their own right.
Stuarts London is an Exclusive Stockist in the UK of Iceberg Mainline Collection.