Diesel is the Italian Brand that specializes in jeans. Known for pioneering the denim industry with its revolutionary washes, fabrications, and manufacturing methods. The Diesel brand was born in the 1970's by its founder and now billionaire Renzo Rosso who started his fashion empire when he was 15.
From the very beginning, Diesel’s design team turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own tastes lead them. It is for this reason that Diesel immediately became a leader in developing styles, fabrics, manufacturing methods and quality control, guaranteeing an outstanding quality product.
Ever since Diesel was a light bulb in Renzo Rosso's head he believed in addressing the world with one product and one language and today Diesel is still known around the globe from London to California and is a testament to what it means to be an international community. The Diesel brand name still means the same and sounding the same in every single language the world has to offer.
To get the ultimate Diesel look simply mix a pair of Diesel Denim with a summer T-Shirt for a casual style to impress!